"The individual benefits as an individual from his ability to deny the truth even though society as a whole, of which he is a part, suffers."
But this is precisely what a herd mentality can overturn... only if engendered by the individual. Clearly, then, we find ourselves amidst a bit of a paradox: a contradiction that is composed of seemingly irreconcilable entities (individual and society), while nonetheless capable of positive production: i.e. the herd.
Again, I'm not advocating for the herd mentality as we euphemistically understand it: as instinctive, thoughtless followers. Rather, I propose that we rethink this herd ideal along the lines of "safety in numbers," "community," perhaps even the "comedy of the commons":
"Each person, while getting something for themselves, also (directly or indirectly) contributes back to the common good at the same time." [urbandictionary.com]
In this way, heroes abound... and villains go extinct.